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Public Relations innovators and veterans Karla Jo Helms and Diane D. Stein created JoTo Extreme PR to fulfill a gaping hole in the industry. With the advent of multiple outlets for media including social media sites, the traditional PR agencies were somewhat stymied. New agencies arose specializing in digital media but not grounded in the traditional values. JoTo is a hybrid, a blend of traditional with high technology so as to harness the advantages of all the worlds. They also bring their diversified far-reaching vision and experience that incorporates the totality of a company and recognizes that every aspect of a company from reception to customer service is involved in the way in which a company or organization is perceived. Using a Public Relations approach to all those aspects, they are able to help a company greatly improve the customer experience.
A Holistic Overview:
JoTo takes a unique approach to its public relations activities. A large-scale initial examination enables us to look at your company as a whole. Our vision is holistic, i.e., a company is greater than the sum of its departments and divisions. We treat the entire organism (company) from top to bottom and create a synergistic message that lasers through the communication and information clutter. Starting with strategic planning that enhances every aspect of the organization, JoTo creates an integrated program that optimizes communication and improves the marketing return on investment.
PR is the tool to get people to think the way you want them to think.
No matter the target audience, whether staff or customers, you have more control over reaching your goals through the correct use of PR.
Marketing then backs up PR's message by communicating what you want those target audiences to do.
The benefit of having a well-thought out and strategized PR & Marketing plan is that it gives you more control over attaining your goals, which equates to a bigger bottom line and more freedom to do the things that you want to do.
Our specialty is not only our understanding and application of the core principles of PR, but our business background enables us to create holistic PR & Marketing campaigns so you get better, faster and more comprehensive results. Call us for a complimentary PR consultation and evaluation.
Our Mission Statement:
To use the true technology of Public Relations as a holistic approach to companies’ marketing and promotional avenues by creating campaigns that will result in a prosperous and expanding business.
Everything JoTo extreme PR does is done from the standpoint of getting businesses a better return on investment (ROI) for their marketing dollars.
