Clearwater Downtown Partnership


Thursday, June 30th, 2011

JoTo Tampa Bay: 83 Degrees Media

This month, we (JoTo) were written up in 83 Degrees Media. The article just came out so we thought we would share it with you…after all, you all have been part of our growth, so thank you and here’s to you!

JoTo: Growing Clearwater PR Firm Adds Jobs

Tuesday, June 28, 2011

“It was nearly two years ago when Karla Jo Helms and Diane Stein started a PR company out of Helms’ home. Both experienced in the PR field, the two women set out to start their own business, which has grown to five employees, a new office location and plans to double its workforce by the end of 2011.

“JoTo Extreme PR took an innovative approach to marketing using social media and advanced technology to beat out their competition, and grow into the company it is today. Now with a new office location in downtown Clearwater, the company owners are looking to grow even more.

“”We started renting our office space in downtown Clearwater earlier this month (July),” says Diane Stein, president of JoTo Extreme PR. “Before we rented the space, we were operating out of my business partner’s townhouse.”

“Stein says that it was important that the office be in Clearwater. “I live in Clearwater, and my business partner was a board member for the Clearwater Downtown Partnership, says Stein. “Both of us have an invested interest in the revitalization of downtown Clearwater, so having an office in downtown was important to us.”

“Now that Helms and Stein have an office space to call their own, the next item on their agenda is additional staff. “We are currently in negotiations to bring on our fifth employee, but we will plan to double our workforce by the end of the year,” says Stein. “We are going to need individuals who are skilled in the area of managing client accounts.”

“Stein says that in addition to being skilled in managing client accounts, prospective employees need to have a strong background in marketing. “PR without marketing is like steak without salt,” Stein says. “It just doesn’t work.”"

Writer: Kimberly Patterson
Source: Diane Stein, JoTo Extreme PR

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Thursday, May 19th, 2011

JoTo Tampa Bay: Clearwater’s Cleveland Street District

 

 

WEDNESDAY’S CUP: Clearwater center stages a revival

By: Gulf Coast Business Review

May 18, 2011

 

After years in the doldrums, Clearwater’s Cleveland Street business district appears to be making a comeback with the help of several new shops and a famous dolphin.

The Clearwater Downtown Partnership and Ruth Eckerd Hall are combining to host this year’s Momentum Awards May 25 in the Atrium Lobby at 601 Cleveland St. David Allbritton, chairman of the city’s Downtown Development Board, will be keynote speaker and Vice Mayor George Cretekos will offer a “State of Downtown” update.

Downtown Clearwater was once considered a “dead district” but has been experiencing new growth and revitalization. Examples of the resurgence include:

  • the upcoming release of “A Dolphin Tale,” a feature film about Clearwater Marine Aquarium’s best-known resident, Winter, and her prosthetic tail fin.
  • expansion of Blast Friday, which draws crowds to the Cleveland Street district on the last Friday of each month.
  • Clearwater Fashion and Arts Week, which is starting a movement to draw more arts and cultural activities downtown.
  • the completion and grand opening of the Clearwater Harbor Marina.
  • the opening of new businesses such as Casanova Restaurant and Lounge, Hispania Tapas Bar & Cafe, Blue Dahlia Marketplace, Olive Tree and Cafe 241, along with the expansion of Green Organic Food and Wine Bar and Tony’s Pizzeria and Ristorante.

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