What Is PR

PR (Public Relations) is the medium through which your company becomes well known and respected, so that individuals and corporations are more comfortable and interested in doing business with you.

Inside the JoTo Extreme Public Relations Agency

The JoTo PR Agency is a Tampa PR Firm that provides Public Relations and Marketing services to local, national and International organizations. At JoTo Extreme PR Agency we believe that trying to do Public Relations without marketing intelligence is like a pretty face without a brain. The JoTo PR Tampa PR Firm provides this holistic approach to your organization that combines public relations and marketing technologies, enabling you to get a greater return on your investment. The JoTo PR Agency is like the marines leading your charge into the minds of the consumer. Publicity is just a piece of PR. Publicity is the action of getting you press coverage while public relations is the overall strategy of amassing you a stable relationship with your public.

The Joto Extreme PR Agency at Your Service

There are many benefits to incorporating a comprehensive public relations program into your marketing program. PR is the fuel that runs your marketing campaign. It gets the word out and creates credibility (very important) thus:

• Lowering your cost per lead - an informed consumer is easier to find and close.
• Increasing your marketing ROI (return on investment) - PR has a wide reach and can penetrate your marketplace making by known your good works.
• Augmenting the value of your business - PR gives you a step up on the competition - you've won a warm spot in the hearts of your customers improving your overall value in the market.

PR does what marketing cannot do. It pervades every aspect, every nook and cranny, if done right, so that your marketing strategy can be implemented without emotional barriers that inhibit customers from purchasing, calling or doing what you want them to. If those barriers are removed then your marketing can actually work... to be blunt.

The JoTo Tampa Public Relations Agency Breakdown

Let's breakdown the entire public relations process so you get an inside view of how it works and comes together to improve your image, branding and most importantly your bottom-line. In order to fully understand PR you should understand the terms we use at the JoTo Tampa PR Firm.

PUBLIC RELATIONS

The practice of creating, managing and changing the flow of information between an organization/individual and its target market(s) through exposure in credible outlets, offering a third-party legitimacy that advertising does not have.

By coordinating with Marketing, the JoTo Public Relations Agency can bring about a broader impact of one's message. Like it or not, the public view a third-party endorsement as being much more valuable than a paid advertisement - no matter how much you paid for that ad or commercial.

GOODWILL

The intangible (and sometimes very tangible) return from the positive relationship a business has with its customers, prospects and the community.

Referrals to your business are directly proportional to the amount of goodwill the people giving the referrals have toward your business. These days goodwill is money in the bank and sometimes even more important.

SOCIAL MEDIA

Social Media is the ability to harness word-of-mouth advertising with technology resulting in an exponential positive effect for a business, individual or organization. It is like grass-roots on an entirely new plane.

Social Media has the unique power to multiply one-on-one conversations into a chain reaction of many-to-many dialogues by giving people the power to transform from mere content readers into publishers. Think of word-of-mouth advertising on steroids!

PR CAMPAIGN

A strategic promotional plan intended to create goodwill for a person or institution.

MARKETING

The various processes involved in promoting, selling and distributing a product/service. The term developed from the original meaning which referred literally to going to market to buy or sell goods or services.

Think of the “total package” reference - a good body, nice personality, brains... you get the picture. That is what marketing your products and services should entail.

Everything the JoTo Extreme Tampa PR Agency does is done from the standpoint of getting businesses a better return on investment (ROI) for their marketing dollars. Contact the JoTo Tampa PR Agency for a complimentary public relations consultation and evaluation.